Known as the Oscars of the fragrance industry, the 24th annual Fragrance Foundation Awards 2016 took place at one of London’s most popular venues at The Brewery in the City of London.
The glitzy and glamorous event was attended by over 550 industry guests including a host of celebrities such as Oliver Cheshire, Laura Predalska, Lilah Parsons & Jenny Packham.
There were 20 Award categories and the evening culminated with the announcement that Decadence by Marc Jacobs had been chosen as Best New Fragrance for Women and Sauvage by Dior had won in the Best New Male Fragrance category & The Ultimate Launch.
All the proceeds raised from the glitzy evening’s auction and raffle prizes, generously donated by supporters of The Fragrance Foundation, will go to Look Good Feel Better, supporting women with the visible signs of cancer & Fifth Sense who support smell and taste disorder sufferers across the world.
The late revelers’ VIP « After-Show » party where DJ Sophie Lloyd kept everyone dancing until the early hours.