WPC 2018: tous à Nice !

CAROL STREAM, IL—February 12, 2018—The World Perfumery Congress, a multi-day educational conference and expo will address the future of the fragrance industry with the theme, A Sense of What’s Next, on June 5–7, 2018 at the Palais des Congrès Nice Acropolis in Nice, France.

Presented by the American Society of Perfumers and produced by Perfumer & Flavorist, this year’s event will offer extensive networking and educational opportunities, as well as an interactive Expo Hall featuring the latest innovations shaping 21st century perfumery.

The Congress is an opportunity to support the perfumers around the world, said Vincent Kuczinski, Vice President/Senior Perfumer, Mane; ASP President; and WPC Content Advisor. Kuczinski explained that the conference talks and Expo hall offer a chance for perfumers and allied professionals to spend time smelling and discussing new and existing materials. “This can only be done here, at the WPC,” he said.

This year’s WPC content advisors are:

  • Deniz Ataman, Managing Editor, Perfumer & Flavorist magazine; Conference Director, WPC 2018
  • Emily Bond, Head of Fine Fragrances, North America, Givaudan
  • Vincent Kuczinski, President, American Society of Perfumers
  • Chris Diienno, Former President, American Society of Perfumers
  • Julien Firmenich, Vice President of Sales, Ingredients, Firmenich
  • Cyril Gallardo, Vice President of Ingredients, Mane
  • Paul Ireland, Senior Vice President, Sales & General Manager, Takasago
  • Oliva Jan, Senior Perfumer, Robertet
  • Ricardo Omori, Head of Global Fine Fragrance, Symrise
  • Jason Stockton, Vice President Global Sales & Marketing, Fragrance Ingredients, IFF

Keynote and conference presentations will offer insight from brand leaders, ingredient experts and chemists, market data analysts and more, in addition to a special awards ceremony on the closing day. And a new series of lunch hour talks, Petit WPC, will tackle key issues facing the industry.

Perfumers in attendance will have the opportunity to learn from the world’s most influential scent creators in the intimate and educational Master Perfumer Workshops.

“WPC is a wonderful opportunity to experience the new advances in perfumery,” said Emily Bond, Head of Fine Fragrances, Givaudan. “It is a showcase of the creativity in creation, a celebration of the modern craftsmanship in perfumery, and a way for the industry to come together and shape the future thinking of fragrance.”

This year’s Expo will offer inspiration and resources for perfumers, chemists, marketers and product developers, including ingredients, packaging and sampling, equipment and manufacturing resources and logistics services.

Julien Firmenich, Vice President of Ingredient Sales, Firmenich and WPC Content Advisor remarked, “The Congress is renowned for the diversity of its exhibitors and booths. The attendance of all major perfume houses in particular offers a unique perspective on fragrance ingredients, including some of the recent innovations in that domain. It is without a doubt the most important event of the year for Firmenich’s Ingredient team, as we prepare to release in Nice two of our cutting-edge captives to the market.”

Marketing Trails will showcase the newest fragrance ingredients and trend-driven innovation from around the world, including new ingredients that have never before shown publicly, natural materials, sustainability and biotech breakthroughs, on-trend wellness ingredients and concepts, and more.

In addition, a range of global artists have contributed fragrance-inspired artwork for a unique Expo showcase marrying creativity, science and beauty.

The 2018 WPC will bring together top management and decision makers from the largest fragrance houses and brands, as well as small and midsize innovators in the industry. Networking events include the Welcome Cocktail Reception, Expo Hall Happy Hours, and the Closing Gala Reception and After Party.

“WPC is the global stage where perfumers, suppliers, brands, innovators and thought leaders convene to learn, share and discuss the future of fragrance,” said Deniz Ataman, Managing Editor, Perfumer and Flavorist and WPC Conference Director. “The event is the platform for the fragrance industry to inspire creativity, innovation and education. It provides an opportunity for fragrance houses, suppliers and brands to meet face-to-face, discuss the industry’s latest issues and breakthroughs, network, learn and do business.”

Early-rate registration is open until March 16, 2018. Registration information for individuals and groups is available here.


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